Get a Free
School Website Scorecard
New Year, New Content for 2026!
Limited spots available until the start of the Year of the Horse 17 Feb 2026.
The scorecard provides a short, practical snapshot of how your website performs across areas that influence parent trust and decision-making, including:
1
Visual Credibility
First impressions matter, premium fees means parents want a premium look and feel too.
2
Messaging Clarity and Storytelling
Is it easy for parents to really know who you are as a school, understand your outcomes and see clear and trusted stories that inspire them?
3
Tone of Voice
Are you using parent centered language? Are you catering to non-native English speakers too? Does your tone sound premium, expert, bold, friendly or boring?
4
Content Structure and Readability?
Guess what? Long essays of text with no subheadings, images, videos etc. will not be read. Make sure your content is structured for skim ability.
5
User Experience and Navigation
How easy is it for parents to find the information they need? How does your website look on a desktop vs a phone screen?
6
Parent Journey & Conversion
You want them to enquire, make sure that your content is subtly leading them there.
7
Foundational SEO & Search Visibility
Can parents even find you?
8
Differentiation & Market Positioning
In a competitive market, what is making your school stand out? How does a parent know what makes you special?
9
Trust Signals & Social Proof
Testimonials and real student success stories build trust.
